On November 8, 2017, following the successful entering the 2017 CCTV National Brand Program, Uniasia Group was once again selected as the industry leader in the “National Brand Plan” by CCTV and became the only cosmetics company.
With its great development, based on the overall three-dimensional communication position, Uniasia will continue to integrate and use CCTV’s gold media resources with the leverage of CCTV’s brand value highland, and will keep forging ahead with our four major brands - Meifubao, Franic, Seeyoung, Youya, and fully demonstrate the power of our brand.
[Signing Site of CCTV’s National Brand Plan]
Through strictly screening for participating enterprises, Uniasia was selected with its strength
Brand development has become an important booster for economic upgrading, and brand building has risen to the level of a national strategy. Under this development environment, many national enterprises are brave enough to compete and build their brands of high quality.
"For big events, watch CCTV." As China's most important public opinion communication platform, CCTV has gathered the top domestic communication resources. Its unique appeal, influence and good reputation can effectively help the brand to spread and expand the market. Stand higher, look further. After the launch of CCTV's “National Brand Plan”, it has naturally become the top resource for the leading companies in various industries to compete.
[Hu Genhua, General Manager of Brand Management Center of Uniasia Group]
The leading enterprises successfully selected in CCTV’s national brand plan last year successfully built brand image, established brand confidence, enhanced brand competitiveness with CCTV’s gold resources and achieved remarkable achievements both inside and outside the industry. For this reason, the number of companies signing up for the National Brand Program this year has soared, and CCTV's selection of participating companies is more stringent.
Under this circumstance, as the sole representative of Chinese cosmetics companies, Uniasia has stood out from CCTV's “National Brand Plan” for two consecutive years and has been selected as “the CCTV national brand plan • industry leader”, which not only strongly demonstrates its strength, but also help to play the demonstration role of the industry and take the lead in upgrading the internationalization strategy of national enterprises.
In view of the status and influence of CCTV in China, enterprises must be strictly controlled and screened in order to enter CCTV’s “National Brand Plan”. There are four specific standards:
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The industry to which the enterprise belongs shall be a backbone industry of the country or an industry that is needed by a wide range of people's livelihood;
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The enterprise is in the leading position of the industry and is able to invest sufficient efforts and resources in marketing;
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The enterprise and its products have high quality and can support the national brand image;
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The enterprise’s products shall be produced and sold in China, and shall have the brand appeal that is most widely recognized by Chinese consumers.
Take the social responsibilities and help the development of national products
Nowadays, it is a global competition era full of opportunities and challenges. The brand not only carries the quality and reputation of the enterprise, but also reflects the strength of the industry and even the country's comprehensive strength. It is urgent to achieve the change from “Made in China” to “Create in China”, from China's speed to China's quality, and from Chinese products to Chinese brands.
Under the global competitive environment, China unprecedentedly needs a number of iconic brands that can represent the national image in the global market. Based on the strong demand for national brands, CCTV’s “National Brand Plan” emerges, and it will gather the leading enterprises in all industries and empower them. For national enterprises, the creation of national brands is inseparable from the support and assistance of the national platform. With the sound of the Chinese authoritative media, we can truly face the domestic and global market.
From left to right:
Yin Hua, General Manager of Beijing Zhongshi Guangjing Cultural Development Co., Ltd.
Hu Genhua, General Manager of Brand Management Center of Uniasia Group
Ren Xuean, Director of CCTV Advertising Management Center
Cheng Yingqi, Vice President of Marketing Department of Uniasia Group
The strong communication force of CCTV's “National Brand Program” enables consumers have more understanding of Uniasia’s varies brands and provide a strong national endorsement for the brand. As the only cosmetics enterprise in CCTV’s national brand planning team, Uniasia has been developing for more than 20 years since 1991. As a senior benchmarking company in the cosmetics industry, Uniasia will continue to develop and work hard for building a national brand that can represent the national image.
